For example, within Marketing Hub, users can manage their lead generation and website analytics all in one place, which is handy when the alternative is using lots of individual tools for the job. At its core, HubSpot offers five main service avenues which are as follows:Įach of these service offerings can then be further broken down into individual offerings relating to that need. What HubSpot does is many things depending on the type of package you opt for. They founded HubSpot the day after graduating from the Massachusetts Institute of Technology. The pair met at business school and had a passion for all things technology and helping businesses to grow. HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. In addition, HubSpot caters for all of these needs to market your business and provide customer service in a single, streamlined tool which is much easier to manage versus adopting individual software for each need. If this information is used correctly, businesses can learn far more about their customers, including learning which prospects are more likely to convert, and which methods of marketing are most effective with their customer base among many more invaluable insights. Without software, it would be almost impossible for businesses to manage such tasks, especially in the digital age where so much of our communication and interactions with customers happens online. What HubSpot actually does covers a broad spectrum of lots of individual aspects related to marketing, selling and customer service. HubSpot is a CRM (customer relationship management) platform. With a 30% market share, HubSpot is the most popular all-in-one CRM platform and can be proudly called a king (or queen) of inbound marketing.Įven though we’re here to talk about its alternatives, HubSpot deserves its share of respect.īefore we unveil our top HubSpot alternatives, here is a breakdown of some of the most popular questions users ask in relation to HubSpot and how it works. HubSpot’s premise is that it lets you market, sell, and service your customers all in one place. So let the battle commence! HubSpot: An Overview We truly want to outline the major advantages and drawbacks to have a fair contest between the major players. So, we are slightly biased (just a tiny bit).īut we will try our best to shed some light on the available alternatives that can do as good of a job as HubSpot without breaking the bank. Overwhelmed with the number of choices, the majority lean toward the biggest player in the market – HubSpot! However, while HubSpot may be the most popular option, that doesn’t mean it’s going to be right for your needs, let alone your budget. This leaves many businesses and entrepreneurs alike in search of HubSpot alternatives.Īs one of HubSpot’s competitors here at GoSquared, we’re another leading marketing platform aimed at getting your business more subscribers, more engagement and ultimately more conversions. If you’ve ever looked for the right automation tool to manage your sales, marketing, and customer service, you’ll know that there is a vast range of options to choose from. In search of a HubSpot alternative that won’t break the bank?
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